Nerima Kinyua opens up on launching Pango Wine Cellar and the future of hospitality communications
When launching a campaign, every comms professional knows this feeling: months of planning, a launch night that goes exactly as it should, and then the slow realisation that the campaign has nowhere left to go. The event was the plan. Nerima Kinyua thinks that is the wrong way to build a campaign, and the Pango […]