News, analysis, interviews, and long-form features on the people, brands, and ideas shaping PR & Comms across Africa.
Four curated learning paths — sequenced by career stage, not job title.
For new entrants and career switchers. The vocabulary, frameworks, and habits that get you taken seriously in your first 24 months.
Pitching, client handling, media strategy, and the operational craft of running accounts well — from execution to ownership.
Reputation strategy, crisis architecture, stakeholder mapping, and the politics of getting things done across complex organisations.
For Heads of Comms, CCOs, and agency MDs. Boardroom presence, team building, P&L literacy, and shaping the function long-term.
From quick 60-minute primers to multi-week deep-dives — all built for the African context.
The full workflow — from segmenting your beat to writing pitches that get answered. Templates included.
Built around five real African brand crises — what they did, what worked, and the playbook to use yourself.
The metrics your CFO will actually accept — and how to build the dashboard that makes the case for comms investment.
A working editor breaks down the structure, voice, and edits that turn corporate-speak into stories.
How to build and execute a stakeholder strategy across regulators, ministries, and civic stakeholders.
The framework, the rehearsal drills, and the recovery moves for senior leaders facing the press.
Eight hours. Ten modules. Five real African case studies. Built by a working crisis strategist who's been on the other end of the call when things go wrong.
Every Academy course is built by someone who's done the work in the African market — not borrowed from a global template.
The downloadable working files that you'd otherwise build from scratch — free for everyone.
A printable one-page checklist for the team lead working the first 60 minutes of a crisis.
A four-quadrant template for plotting power, interest, and engagement — adapted for African business contexts.
The five-section framework working journalists actually want to read. With three annotated examples.
Our 48-page inaugural industry report. Salary data, sentiment, structural shifts — across 18 markets.
A ready-to-import dashboard template for tracking comms outcomes without falling back on AVE.
Anonymised examples of real corporate statements across product launches, recalls, and exits.