News, analysis, interviews, and long-form features on the people, brands, and ideas shaping PR & Comms across Africa.
When launching a campaign, every comms professional knows this feeling: months of planning, a launch night that goes exactly as it should, and then the slow realisation that the campaign has nowhere left to go. The event was the plan. Nerima Kinyua thinks that is the wrong way to build a campaign, and the Pango […]
Read the full story →News, analysis, and insights covering PR, communications, and marketing across Africa.
No news stories found in this category. View all →
Curated coverage across every part of the modern comms function.