Image Caption: From left to right: Tsholofelo Dihutso (MBA), incoming Vice President of PRISA; Bradly Howland, outgoing President of PRISA; and Dr. Caroline Azionya, incoming President of PRISA. IMG/Bradley Howland LinkedIn Post
JOHANNESBURG – Bradly Howland has officially stepped down as President of the Public Relations Institute of Southern Africa (PRISA), marking the end of a tenure he described as one of the greatest honours of his career.
In a statement shared on LinkedIn, Howland reflected on the Institute’s achievements over the past year, crediting PRISA’s members, volunteer committees, board and office team for the progress made under his leadership.
Among the milestones he highlighted were a growing membership base, a clean audit, the revitalisation of the PRISMS programme, and the strengthening of PRISA’s global footprint.
Howland formally handed over the presidency to Dr Caroline Azionya, with Mary Gearing assuming the role of President-Elect and Tsholofelo Dihutso stepping into the position of Vice President.
“PRISA is in formidable hands, and I will be cheering loudly from the wings,” he said.
Despite leaving the presidency, Howland will remain actively involved in advancing the public relations profession across Africa. He announced that he has been appointed to lead the rollout of the Africa Declaration on the Professionalisation of Public Relations and Responsible Communication.
The initiative aims to establish professional standards, strengthen accountability, and enhance recognition of the public relations profession across the continent.
Howland said the declaration, developed alongside founding partners from across Africa, seeks to create a framework “made in Africa, for Africa, and offered to the world.”
He concluded by thanking everyone who supported PRISA during his tenure, expressing optimism about the future of both the Institute and the profession.
“To everyone who gave weight to the rope this year: thank you. The best is ahead,” he said.
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